| 公開日期 | 題名 | 作者 | 關聯 | scopus | WOS | 全文 |
| 2017 | A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects | Chingching Chang | Journal of Advertising 46(4), 487-502 | | | |
| 2022 | Active vs. Passive Ambivalent Voters: Implications for Interactive Political Communication and Participation | Chingching Chang ; Chung-li Wu | Communication Research | | | |
| 2005 | Ad and Brand Evaluations in a Competitive Processing Context--The Effects of Number of Attributes and Repetition Strategies | Chingching Chang | Advances in Consumer Research 32, 548-553 | | | |
| 2008 | Ad framing effects for consumption products: An affect priming process | Chingching Chang | Psychology and Marketing 25(1), 24-46 | | | |
| 2005 | Ad-self-congruency effects: Self-enhancing cognitive and affective mechanisms | Chingching Chang | Psychology and Marketing 22(11), 887-910 | | | |
| 2019 | Advertising in Asia: Theories and Implications for Practice | Chingching Chang ; Wei-na Lee; Yuping Liu-Thompkins | Journal of Advertising 48(5), 417-436 | | | |
| 2012 | Ambivalent Attitudes in a Communication Process: An Integrated Model | Chingching Chang | Human Communication Research 38(3), 332-359 | | | |
| 2019 | Ambivalent Facebook Users: Anxious Attachment Style and Goal Cognition | Chingching Chang | Journal of Social and Personal Relationships 36(8), 2528-2548 | | | |
| 2014 | Ambivalent Versus Univalent Voters: Perceived Media Influences and Third-Person Perceptions | Chingching Chang ; Ran Wei; Ven-Hwei Lo | Media Psychology 17(4), 420-450 | | | |
| 2006 | Beating the News Blues: Mood Repair Through Exposure to Advertising | Chingching Chang | Journal of Communication 56(1), 198-217 | | | |
| 2016 | Before–after Appeals: A dual-route effect model | Chingching Chang | International Journal of Advertising 35(2), 301-324 | | | |
| 2016 | Behavioral Recommendations in Health Research News as Cues to Action: Self-Relevancy and Self-Efficacy Processes | Chingching Chang | Journal of Health Communication 21(8), 954-968 | | | |
| 2009 | "Being Hooked" By Editorial Content: The Implications for Processing Narrative Advertising | Chingching Chang | Journal of Advertising 38(1), 21-34 | | | |
| 2022 | Being Inspired by Media Content: Psychological Processes Leading to Inspiration | Chingching Chang | Media Psychology 26(1), 72-87 | | | |
| 2007 | Blurring the line between advertising and editorial: The content and effectiveness of advertorials | 張卿卿 | 管理評論 第26卷第4期，頁53-75 | | | |
| - | Branded Entertainment as a Win–Win Strategy for Consumers and Advertisers | Chingching Chang | DeGruyter Handbook of Media Entertainment | | | |
| 2006 | Changing Smoking Attitudes by Strengthening Weak Antismoking Beliefs—Taiwan as an Example | Chingching Chang | Journal of Health Communication 11(8), 769-788 | | | |
| 2008 | Chronological Age Versus Cognitive Age For Younger Consumers: Implications for Advertising Persuasion | Chingching Chang | Journal of Advertising 37(3), 19-32 | | | |
| 2006 | Context-induced and ad-induced affect: Individual differences as moderators | Chingching Chang | Psychology and Marketing 23(9), 757-782 | | | |
| 2004 | Country of Origin as a Heuristic Cue: The Effects of Message Ambiguity and Product Involvement | Chingching Chang | Media Psychology 6(2), 169-192 | | | |
