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Issue Date	Title	Author(s)	Relation
2017	A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects	Chingching Chang	Journal of Advertising 46(4), 487-502
2022	Active vs. Passive Ambivalent Voters: Implications for Interactive Political Communication and Participation	Chingching Chang ; Chung-li Wu	Communication Research
2005	Ad and Brand Evaluations in a Competitive Processing Context--The Effects of Number of Attributes and Repetition Strategies	Chingching Chang	Advances in Consumer Research 32, 548-553
2008	Ad framing effects for consumption products: An affect priming process	Chingching Chang	Psychology and Marketing 25(1), 24-46
2005	Ad-self-congruency effects: Self-enhancing cognitive and affective mechanisms	Chingching Chang	Psychology and Marketing 22(11), 887-910
2019	Advertising in Asia: Theories and Implications for Practice	Chingching Chang ; Wei-na Lee; Yuping Liu-Thompkins	Journal of Advertising 48(5), 417-436
2012	Ambivalent Attitudes in a Communication Process: An Integrated Model	Chingching Chang	Human Communication Research 38(3), 332-359
2019	Ambivalent Facebook Users: Anxious Attachment Style and Goal Cognition	Chingching Chang	Journal of Social and Personal Relationships 36(8), 2528-2548
2014	Ambivalent Versus Univalent Voters: Perceived Media Influences and Third-Person Perceptions	Chingching Chang ; Ran Wei; Ven-Hwei Lo	Media Psychology 17(4), 420-450
2006	Beating the News Blues: Mood Repair Through Exposure to Advertising	Chingching Chang	Journal of Communication 56(1), 198-217
2016	Before–after Appeals: A dual-route effect model	Chingching Chang	International Journal of Advertising 35(2), 301-324
2016	Behavioral Recommendations in Health Research News as Cues to Action: Self-Relevancy and Self-Efficacy Processes	Chingching Chang	Journal of Health Communication 21(8), 954-968
2009	"Being Hooked" By Editorial Content: The Implications for Processing Narrative Advertising	Chingching Chang	Journal of Advertising 38(1), 21-34
2022	Being Inspired by Media Content: Psychological Processes Leading to Inspiration	Chingching Chang	Media Psychology 26(1), 72-87
2007	Blurring the line between advertising and editorial: The content and effectiveness of advertorials	張卿卿	管理評論第26卷第4期，頁53-75
-	Branded Entertainment as a Win–Win Strategy for Consumers and Advertisers	Chingching Chang	DeGruyter Handbook of Media Entertainment
2006	Changing Smoking Attitudes by Strengthening Weak Antismoking Beliefs—Taiwan as an Example	Chingching Chang	Journal of Health Communication 11(8), 769-788
2008	Chronological Age Versus Cognitive Age For Younger Consumers: Implications for Advertising Persuasion	Chingching Chang	Journal of Advertising 37(3), 19-32
2006	Context-induced and ad-induced affect: Individual differences as moderators	Chingching Chang	Psychology and Marketing 23(9), 757-782
2004	Country of Origin as a Heuristic Cue: The Effects of Message Ambiguity and Product Involvement	Chingching Chang	Media Psychology 6(2), 169-192

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