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Showing results 1 to 20 of 124
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Issue Date
Title
Author(s)
Relation
scopus
WOS
Fulltext/Archive link
2017
A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects
Chingching Chang
Journal of Advertising 46(4), 487-502
2022
Active vs. Passive Ambivalent Voters: Implications for Interactive Political Communication and Participation
Chingching Chang
; Chung-li Wu
Communication Research
2005
Ad and Brand Evaluations in a Competitive Processing Context--The Effects of Number of Attributes and Repetition Strategies
Chingching Chang
Advances in Consumer Research 32, 548-553
2008
Ad framing effects for consumption products: An affect priming process
Chingching Chang
Psychology and Marketing 25(1), 24-46
2005
Ad-self-congruency effects: Self-enhancing cognitive and affective mechanisms
Chingching Chang
Psychology and Marketing 22(11), 887-910
2019
Advertising in Asia: Theories and Implications for Practice
Chingching Chang
; Wei-na Lee; Yuping Liu-Thompkins
Journal of Advertising 48(5), 417-436
2012
Ambivalent Attitudes in a Communication Process: An Integrated Model
Chingching Chang
Human Communication Research 38(3), 332-359
2019
Ambivalent Facebook Users: Anxious Attachment Style and Goal Cognition
Chingching Chang
Journal of Social and Personal Relationships 36(8), 2528-2548
2014
Ambivalent Versus Univalent Voters: Perceived Media Influences and Third-Person Perceptions
Chingching Chang
; Ran Wei; Ven-Hwei Lo
Media Psychology 17(4), 420-450
2006
Beating the News Blues: Mood Repair Through Exposure to Advertising
Chingching Chang
Journal of Communication 56(1), 198-217
2016
Before–after Appeals: A dual-route effect model
Chingching Chang
International Journal of Advertising 35(2), 301-324
2016
Behavioral Recommendations in Health Research News as Cues to Action: Self-Relevancy and Self-Efficacy Processes
Chingching Chang
Journal of Health Communication 21(8), 954-968
2009
"Being Hooked" By Editorial Content: The Implications for Processing Narrative Advertising
Chingching Chang
Journal of Advertising 38(1), 21-34
2022
Being Inspired by Media Content: Psychological Processes Leading to Inspiration
Chingching Chang
Media Psychology 26(1), 72-87
2007
Blurring the line between advertising and editorial: The content and effectiveness of advertorials
張卿卿
管理評論 第26卷第4期,頁53-75
-
Branded Entertainment as a Win–Win Strategy for Consumers and Advertisers
Chingching Chang
DeGruyter Handbook of Media Entertainment
2006
Changing Smoking Attitudes by Strengthening Weak Antismoking Beliefs—Taiwan as an Example
Chingching Chang
Journal of Health Communication 11(8), 769-788
2008
Chronological Age Versus Cognitive Age For Younger Consumers: Implications for Advertising Persuasion
Chingching Chang
Journal of Advertising 37(3), 19-32
2006
Context-induced and ad-induced affect: Individual differences as moderators
Chingching Chang
Psychology and Marketing 23(9), 757-782
2004
Country of Origin as a Heuristic Cue: The Effects of Message Ambiguity and Product Involvement
Chingching Chang
Media Psychology 6(2), 169-192