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  1. Scholars Hub of the Academia Sinica
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0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Showing results 1 to 20 of 124  next >
Issue DateTitleAuthor(s)RelationscopusWOSFulltext/Archive link
2017A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising EffectsChingching Chang Journal of Advertising 46(4), 487-502
2022Active vs. Passive Ambivalent Voters: Implications for Interactive Political Communication and ParticipationChingching Chang ; Chung-li Wu Communication Research
2005Ad and Brand Evaluations in a Competitive Processing Context--The Effects of Number of Attributes and Repetition StrategiesChingching Chang Advances in Consumer Research 32, 548-553
2008Ad framing effects for consumption products: An affect priming processChingching Chang Psychology and Marketing 25(1), 24-46
2005Ad-self-congruency effects: Self-enhancing cognitive and affective mechanismsChingching Chang Psychology and Marketing 22(11), 887-910
2019Advertising in Asia: Theories and Implications for PracticeChingching Chang ; Wei-na Lee; Yuping Liu-ThompkinsJournal of Advertising 48(5), 417-436
2012Ambivalent Attitudes in a Communication Process: An Integrated ModelChingching Chang Human Communication Research 38(3), 332-359
2019Ambivalent Facebook Users: Anxious Attachment Style and Goal CognitionChingching Chang Journal of Social and Personal Relationships 36(8), 2528-2548
2014Ambivalent Versus Univalent Voters: Perceived Media Influences and Third-Person PerceptionsChingching Chang ; Ran Wei; Ven-Hwei LoMedia Psychology 17(4), 420-450
2006Beating the News Blues: Mood Repair Through Exposure to AdvertisingChingching Chang Journal of Communication 56(1), 198-217
2016Before–after Appeals: A dual-route effect modelChingching Chang International Journal of Advertising 35(2), 301-324
2016Behavioral Recommendations in Health Research News as Cues to Action: Self-Relevancy and Self-Efficacy ProcessesChingching Chang Journal of Health Communication 21(8), 954-968
2009"Being Hooked" By Editorial Content: The Implications for Processing Narrative AdvertisingChingching Chang Journal of Advertising 38(1), 21-34
2022Being Inspired by Media Content: Psychological Processes Leading to InspirationChingching Chang Media Psychology 26(1), 72-87
2007Blurring the line between advertising and editorial: The content and effectiveness of advertorials張卿卿 管理評論 第26卷第4期,頁53-75
-Branded Entertainment as a Win–Win Strategy for Consumers and AdvertisersChingching Chang DeGruyter Handbook of Media Entertainment
2006Changing Smoking Attitudes by Strengthening Weak Antismoking Beliefs—Taiwan as an ExampleChingching Chang Journal of Health Communication 11(8), 769-788
2008Chronological Age Versus Cognitive Age For Younger Consumers: Implications for Advertising PersuasionChingching Chang Journal of Advertising 37(3), 19-32
2006Context-induced and ad-induced affect: Individual differences as moderatorsChingching Chang Psychology and Marketing 23(9), 757-782
2004Country of Origin as a Heuristic Cue: The Effects of Message Ambiguity and Product InvolvementChingching Chang Media Psychology 6(2), 169-192
Showing results 1 to 20 of 124  next >
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