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Scholars Hub of the Academia Sinica
Research Outputs
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郭貞
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Showing results 1 to 2 of 2
Issue Date
Title
Author(s)
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scopus
WOS
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2004
如果被唬弄了你會怎樣？探討唬弄式網路廣告之效果
郭貞; 張卿卿
管理評論 第23卷第2期，頁53-70
2003
贈獎誘因、品牌差異、個人感官刺激需求對網路廣告效果的影響：一個線上實驗
郭貞; 張卿卿
管理評論 第22卷第4期，頁81-100
