http://ir.sinica.edu.tw/handle/201000000A/86732| Title: | How Short Film Ads Improve Brand Attitudes: The Roles of Viewing Experiences and Consumption Visions | Authors: | Chingching Chang | Issue Date: | 2022 | Relation: | Journal OF Consumer Behaviour 21(6), 1440-1453 | URI: | http://ir.sinica.edu.tw/handle/201000000A/86732 | ISSN: | http://gateway.isiknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Drexel&SrcApp=hagerty_opac&KeyRecord=1472-0817&DestApp=JCR&RQ=IF_CAT_BOXPLOT | URL: | https://doi.org/10.1002/cb.2094 |
| Appears in Collections: | 人文社會科學研究中心 |
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