http://ir.sinica.edu.tw/handle/201000000A/89152| DC Field | Value | Language |
|---|---|---|
| dc.contributor | 人文社會科學研究中心 | - |
| dc.contributor.author | Chingching Chang | - |
| dc.date.accessioned | 2025-01-07T03:50:11Z | - |
| dc.date.available | 2025-01-07T03:50:11Z | - |
| dc.identifier.uri | http://ir.sinica.edu.tw/handle/201000000A/89152 | - |
| dc.description.sponsorship | 人文社會科學研究中心 | - |
| dc.language.iso | en | - |
| dc.relation.ispartof | DeGruyter Handbook of Media Entertainment | - |
| dc.title | Branded Entertainment as a Win–Win Strategy for Consumers and Advertisers | - |
| dc.type | book chapter | - |
| dc.description.note | 出版中;沒有審查制度 | - |
| item.grantfulltext | none | - |
| item.openairetype | book chapter | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
| item.languageiso639-1 | en | - |
| item.cerifentitytype | Publications | - |
| item.fulltext | no fulltext | - |
| crisitem.author.dept | Research Center for Humanities and Social Sciences | - |
| crisitem.author.parentorg | Division of Humanities and Social Sciences | - |
| Appears in Collections: | 人文社會科學研究中心 | |
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