第 1 到 2 筆結果，共 2 筆。
| 公開日期 | 題名 | 作者 | 關聯 | scopus | WOS | 全文 | |
|---|---|---|---|---|---|---|---|
| 1 | 2019 | Narrative Advertisements and Narrative Processing (40% new materials from 1st ed.) | Chingching Chang | Advertising Theory 2nd ed. New York: Routledge (The US : Routledge) | |||
| 2 | - | Branded Entertainment as a Win–Win Strategy for Consumers and Advertisers | Chingching Chang | DeGruyter Handbook of Media Entertainment |
