Results 1-2 of 2 (Search time: 0.001 seconds).
| Issue Date | Title | Author(s) | Relation | scopus | WOS | Fulltext/Archive link | |
|---|---|---|---|---|---|---|---|
| 1 | 2019 | Narrative Advertisements and Narrative Processing (40% new materials from 1st ed.) | Chingching Chang | Advertising Theory 2nd ed. New York: Routledge (The US : Routledge) | |||
| 2 | - | Branded Entertainment as a Win–Win Strategy for Consumers and Advertisers | Chingching Chang | DeGruyter Handbook of Media Entertainment |
