| Issue Date | Title | Author(s) | Relation | scopus | WOS | Fulltext/Archive link |
| 1 | 2025 | User-Type Differential Paths for a Media Effect Model: A Test of Self-Regulation Deficiency in Drama Watching for Different Motive-Driven Users | Chingching Chang | Media Psychology 28(1), 134-16 | | | |
| 2 | 2024 | We are What We Consume: Predicting Independent Voters’ Voting Preference From Their Media Diet Color | Chingching Chang ; Yu-chuan Hung; Morris Hsieh | Social Science Computer Review 42(3), 661-680 | | | |
| 3 | 2024 | Enjoyment of Love-Related Dramas and the Implications of Perspective Taking | Chingching Chang | Communication Research | | | |
| 4 | 2024 | How Dramas Featuring Morally Ambiguous Protagonists Increase a Sense of Life Expansion: The Role of Moral Judgment | Chingching Chang | Mass Communication and Society 27(5), 1056-1084 | | | |
| 5 | 2023 | Feeling ambivalent while using instant messaging: a value-motive-experience framework comparing maximizers and social groomers | Chingching Chang | Chinese Journal of Communication 17(3), 251-270 | | | |
| 6 | 2023 | Covariation among gaming motivations is correlated with anxiety and sociality: A latent class analysis | Nicholas Bowman; Chingching Chang | Entertainment Computing 45, 100546 | | | |
| 7 | 2023 | Examining the Effectiveness of Public Service Announcements in Encouraging Pro-Health Behaviors: Self-Referent Mental Simulation and Empowerment as Mediators | Chingching Chang | International Journal of Advertising | | | |
| 8 | 2022 | How Short Film Ads Improve Brand Attitudes: The Roles of Viewing Experiences and Consumption Visions | Chingching Chang | Journal OF Consumer Behaviour 21(6), 1440-1453 | | | |
| 9 | 2022 | The Multiple Mechanisms by Which Watching Dramas Can Repair or Enhance Moods | Chingching Chang | Journal of Broadcasting & Electronic Media 67(1), 21-46 | | | |
| 10 | 2022 | Being Inspired by Media Content: Psychological Processes Leading to Inspiration | Chingching Chang | Media Psychology 26(1), 72-87 | | | |
| 11 | 2022 | Seeking Scientific Health Information for Empowerment: Empowered-Get-More-Empowered Effects | Chingching Chang | Science Communication 44(2), 169-199 | | | |
| 12 | 2022 | Active vs. Passive Ambivalent Voters: Implications for Interactive Political Communication and Participation | Chingching Chang ; Chung-li Wu | Communication Research | | | |
| 13 | 2021 | Strategic Voting Revisited: The Case of the 2018 Taipei City Mayoral Election | Wu, Chung-li ; Alex Min-Wei Lin; Chingching Chang | Japanese Journal of Political Science 22(3), 175-191 | | | |
| 14 | 2021 | How Morality Judgments Influence Humor Perceptions of Prankvertising | Chingching Chang | International Journal of Advertising 40(2), 246-271 | | | |
| 15 | 2021 | Effects of Responsibility Appeals for Pro-Environmental Ads: When Do They Empower or Generate Reactance? | Chingching Chang | Environmental Communication-A Journal of Nature and Culture 15(4), 546-569 | | | |
| 16 | 2021 | Fake News: Audience Perceptions and Concerted Coping Strategies | Chingching Chang | Digital Journalism 9(5), 636-659 | | | |
| 17 | 2020 | Cross-Country Comparison of Effects of Early Government Communication on Personal Empowerment During the COVID-19 Pandemic in Taiwan and the United States | Chingching Chang | Health Communication 37(4), 476-489 | | | |
| 18 | 2020 | How Branded Videos Can Inspire Consumers and Benefit Brands: Implications for Consumers’ Subjective Well-Being | Chingching Chang | Journal of Advertising 49(5), 613-632 | | | |
| 19 | 2019 | Self-control-centered empowerment model: Health consciousness and health knowledge as drivers of empowerment-seeking through health communication | Chingching Chang | Health Communication 35(12), 1497-1508 | | | |
| 20 | 2019 | Advertising in Asia: Theories and Implications for Practice | Chingching Chang ; Wei-na Lee; Yuping Liu-Thompkins | Journal of Advertising 48(5), 417-436 | | | |
| 21 | 2019 | Model of behavioural strategies for coping with party ambivalence | Chang, Chingching ; Wu, Chung-li | Political Science 71(1), 17-39 | | | |
| 22 | 2019 | Narrative Advertisements and Narrative Processing (40% new materials from 1st ed.) | Chingching Chang | Advertising Theory 2nd ed. New York: Routledge (The US : Routledge) | | | |
| 23 | 2019 | Ambivalent Facebook Users: Anxious Attachment Style and Goal Cognition | Chingching Chang | Journal of Social and Personal Relationships 36(8), 2528-2548 | | | |
| 24 | 2019 | Effects of the Number of Advertised Brands in a Choice Set: A Metacognitive Process | Chingching Chang ; Wei-shang Chang; Wan-yun Yu | Psychology & Marketing 36(5), 502-519 | | | |
| 25 | 2018 | How salient pictures in magazine advertisements bias consumers' preference construction: A comparison with product pages in e-stores applying dual system model | Chingching Chang | Journal of Consumer Behaviour 17(2), 123-140 | | | |
| 26 | 2017 | Methodological Issues in Advertising Research: Current Status, Shifts, and Trends | Chingching Chang | Journal of Advertising 46(1), 2-20 | | | |
| 27 | 2017 | 政黨雙歧不確定的糾結：成因、決策過程、媒體接收與行為意向 | 張卿卿 | 中華傳播學刊 第32期，頁167-202 | | | |
| 28 | 2017 | A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects | Chingching Chang | Journal of Advertising 46(4), 487-502 | | | |
| 29 | 2016 | 以網路購物為例探討媒介作為娛樂的功能 | 張卿卿 | 中華傳播學刊 第29期，頁3-43 | | | |
| 30 | 2016 | Responses to conflicting information in computer-mediated communication: Gender difference as an example | Chingching Chang | New Media & Society 18(1), 5-24 | | | |
| 31 | 2016 | 線上影音接收、傳散與產製上傳行為探討：多元動機之觀點 | 張卿卿 | 中華傳播學刊 第30期，頁61-107 | | | |
| 32 | 2016 | Behavioral Recommendations in Health Research News as Cues to Action: Self-Relevancy and Self-Efficacy Processes | Chingching Chang | Journal of Health Communication 21(8), 954-968 | | | |
| 33 | 2016 | Before–after Appeals: A dual-route effect model | Chingching Chang | International Journal of Advertising 35(2), 301-324 | | | |
| 34 | 2015 | Inaccuracy in Health Research News: A Typology and Predictions of Scientists' Perceptions of the Accuracy of Research News | Chingching Chang | Journal of Health Communication 20(2), 177-186 | | | |
| 35 | 2015 | Motivated Processing: How People Perceive News Covering Novel or Contradictory Health Research Findings | Chingching Chang | Science Communication 37(5), 602-634 | | | |
| 36 | 2015 | Self-construal and Facebook activities: Exploring differences in social interaction orientation | Chingching Chang | Computers in Human Behavior 53, 91-101 | | | |
| 37 | 2014 | The Influence of Ambivalence Toward a Communication Source: Media Context Priming and Persuasion Polarization | Chingching Chang | Communication Research 41(6), 783-808 | | | |
| 38 | 2014 | Guilt Regulation: The Relative Effects of Altruistic Versus Egoistic Appeals for Charity Advertising | Chingching Chang | Journal of Advertising 43(3), 211-227 | | | |
| 39 | 2014 | Ambivalent Versus Univalent Voters: Perceived Media Influences and Third-Person Perceptions | Chingching Chang ; Ran Wei; Ven-Hwei Lo | Media Psychology 17(4), 420-450 | | | |
| 40 | 2014 | 從認知與情感雙歧檢視臺灣民眾的廣告規避與趨近行為 | 張卿卿 | 中華傳播學刊 第25期，頁71-98 | | | |
| 41 | 2014 | Why do Caucasian advertising models appeal to consumers in Taiwan? A cue-triggered value-expressive framework | Chingching Chang | International Journal of Advertising 33(1), 155-177 | | | |
| 42 | 2014 | When New Commercials Do Not Meet Expectations | Chingching Chang | Journal of Advertising 43(4), 359-370 | | | |
| 43 | 2013 | Men's and Women's Responses to Two-Sided Health News Coverage: A Moderated Mediation Model | Chingching Chang | Journal of Health Communication 18(11), 1326-1344 | | | |
| 44 | 2013 | Seeing Is Believing: The Direct and Contingent Influence of Pictures in Health Promotion Advertising | Chingching Chang | Health Communication 28(8), 822-834 | | | |
| 45 | 2013 | Imagery Fluency and Narrative Advertising Effects | Chingching Chang | Journal of Advertising 42(1), 54-68 | | | |
| 46 | 2012 | The Role of Ad-Evoked Consumption Visions in Predicting Brand Attitudes: A Relevancy Principle Model | Chingching Chang | Psychology & Marketing 29(12), 956-967 | | | |
| 47 | 2012 | The effectiveness of advertising that leverages sponsorship and cause-related marketing: A Contingency Model | Chingching Chang | International Journal of Advertising 31(2), 317-338 | | | |
| 48 | 2012 | News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an Example | Chingching Chang | Health Communication 27(2), 111-123 | | | |
| 49 | 2012 | Ambivalent Attitudes in a Communication Process: An Integrated Model | Chingching Chang | Human Communication Research 38(3), 332-359 | | | |
| 50 | 2012 | Is that website for me? Website-Self-Congruency Effects Triggered by Visual Designs | Chingching Chang | International Journal of Advertising 31(4), 835-860 | | | |
| 51 | 2012 | 科學新聞資訊呈現形式及其對閱聽眾資訊接收的影響──以科學知識觀點與認知基模理論來探討 | 張卿卿 | 科學教育學刊 第20卷第3期，頁193-216 | | | |
| 52 | 2012 | How people tell an ad story: Western vs. Asian styles | Chingching Chang | Asian Journal of Communication 22(3), 235-252 | | | |
| 53 | 2012 | Effectiveness of consensus information in advertising: The moderating roles of situational factors and individual differences | Chingching Chang | JOURNAL OF BUSINESS AND PSYCHOLOGY 27(4), 483-494 | | | |
| 54 | 2011 | The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads: Individual Differences as Moderators | Chingching Chang | Journal of Advertising 40(3), 43-58 | | | |
| 55 | 2011 | Opinions From Others Like You: The Role of Perceived Source Similarity | Chingching Chang | Media Psychology 14(4), 415-441 | | | |
| 56 | 2011 | The Effect of the Number of Product Subcategories on Perceived Variety and Shopping Experience in an Online Store | Chingching Chang | Journal of Interactive Marketing 25(3), 159-168 | | | |
| 57 | 2011 | The effects of ad-induced and context-induced affect on online and offline judgments of health ads | Chingching Chang | Asian Journal of Communication 21(6), 523-543 | | | |
| 58 | 2011 | Enhancing Self-Referencing to Health Messages | Chingching Chang | Journal of Consumer Affairs 45(1), 147-164 | | | |
| 59 | 2011 | Feeling Ambivalent About Going Green | Chingching Chang | Journal of Advertising 40(4), 19-32 | | | |
| 60 | 2010 | Why are childlike portrayals appealing in East Asia? A Cross-Cultural Comparison between Taiwan and the US | Chingching Chang ; Hairong Li | International Journal of Advertising 29(3), 451-472 | | | |
| 61 | 2010 | The Effects of Retrieval Ease on Health Issue Judgments: Implications for Campaign Strategies | Chingching Chang | Health Communication 25(8), 670-680 | | | |
| 62 | 2010 | Message framing and interpersonal orientation at cultural and individual levels | Chingching Chang | International Journal of Advertising 29(5), 765-794 | | | |
| 63 | 2010 | 台灣選舉中的競選廣告與議題／特質所有權認知 | 張卿卿 | 傳播與社會 第11期，頁31-69 | | | |
| 64 | 2010 | Making unique choices or being like others: How priming self-concepts influences advertising effectiveness | Chingching Chang | Psychology and Marketing 27(4), 399-415 | | | |
| 65 | 2009 | 競選廣告之效果探討：以議題所有權策略為例 | 張卿卿 | 中華傳播學刊 第16期，頁93-130 | | | |
| 66 | 2009 | 政論性談話節目影響之探討 | 張卿卿 ; 羅文輝 | 新聞學研究 第98期，頁47-91 | | | |
| 67 | 2009 | Enhancing the Effectiveness of Antismoking Messages via Self-Congruent Appeals | Chingching Chang | Health Communication 24(1), 33-40 | | | |
| 68 | 2009 | Effectiveness of promotional premiums: The moderating role of affective state in different contexts | Chingching Chang | Psychology and Marketing 26(2), 175-194 | | | |
| 69 | 2009 | "Being Hooked" By Editorial Content: The Implications for Processing Narrative Advertising | Chingching Chang | Journal of Advertising 38(1), 21-34 | | | |
| 70 | 2009 | Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising Persuasion | Chingching Chang | SEX ROLES 61(5-6), 434-447 | | | |
| 71 | 2009 | Repetition Variation Strategies for Narrative Advertising | Chingching Chang | Journal of Advertising 38(3), 51-66 | | | |
| 72 | 2009 | Psychological Motives Versus Health Concerns: Predicting Smoking Attitudes and Promoting Antismoking Attitudes | Chingching Chang | Health Communication 24(1), 1-11 | | | |
| 73 | 2008 | Ad framing effects for consumption products: An affect priming process | Chingching Chang | Psychology and Marketing 25(1), 24-46 | | | |
| 74 | 2008 | Increasing Mental Health Literacy via Narrative Advertising | Chingching Chang | Journal of Health Communication 13(1), 37-55 | | | |
| 75 | 2008 | Chronological Age Versus Cognitive Age For Younger Consumers: Implications for Advertising Persuasion | Chingching Chang | Journal of Advertising 37(3), 19-32 | | | |
| 76 | 2008 | The Effectiveness of Using a Global Look in an Asian Market | Chingching Chang | Journal of Advertising Research 48(2), 199-214 | | | |
| 77 | 2007 | 追求知識、認同或娛樂？政論性談話節目內容與閱聽眾收視動機的探討 | 張卿卿 ; 羅文輝 | 新聞學研究 第93期，頁83-139 | | | |
| 78 | 2007 | The Relative Effectiveness of Comparative and Noncomparative Advertising: Evidence for Gender Differences in Information-Processing Strategies | Chingching Chang | Journal of Advertising 36(1), 21-35 | | | |
| 79 | 2007 | Politically Mobilizing vs. Demobilizing Media: A Mediation Model | Chingching Chang | Asian Journal of Communication 17(4), 362-380 | | | |
| 80 | 2007 | Blurring the line between advertising and editorial: The content and effectiveness of advertorials | 張卿卿 | 管理評論 第26卷第4期，頁53-75 | | | |
| 81 | 2007 | 情境引發情感對於高低涉入商品廣告效果之影響 | 張卿卿 | 廣告學研究 第27集，頁57-77 | | | |
| 82 | 2007 | Ideal Self-Image Congruency as a Motivator for Smoking: The Moderating Effects of Personality Traits | Chingching Chang | Health Communication 22(1), 1-12 | | | |
| 83 | 2007 | Diagnostic Advertising Content and Individual Differences: Testing a Resource-Matching Perspective with a Taiwanese Sample | Chingching Chang | Journal of Advertising 36(3), 75-84 | | | |
| 84 | 2007 | The Interplay of Candidate-Initiated and Journalist-Initiated Agendas in the 1996 and 2004 Taiwan Presidential Elections | Chingching Chang | Asian Journal of Communication 17(1), 1-23 | | | |
| 85 | 2006 | Changing Smoking Attitudes by Strengthening Weak Antismoking Beliefs—Taiwan as an Example | Chingching Chang | Journal of Health Communication 11(8), 769-788 | | | |
| 86 | 2006 | 競爭情境下廣告重複與廣告變化策略的效果 | 張卿卿 | 管理學報 第23卷第6期，頁765-784 | | | |
| 87 | 2006 | Seeing the small picture: Ad-self versus ad-culture congruency in international advertising | Chingching Chang | Journal of Business and Psychology 20(3), 445-465 | | | |
| 88 | 2006 | Knowledge about the Gulf Wars: A Theoretical Model of Learning from the News | Ven-Hwei Lo; Chingching Chang | Harvard International Journal of Press/Politics 11(3), 135-155 | | | |
| 89 | 2006 | Cultural Masculinity/Femininity Influences on Advertising Appeals | Chingching Chang | Journal of Advertising Research 46(3), 315-323 | | | |
| 90 | 2006 | 網路的功與過：網路使用與政治參與及社會資產關係的探討 | 張卿卿 | 新聞學研究 第86期，頁45-90 | | | |
| 91 | 2006 | Beating the News Blues: Mood Repair Through Exposure to Advertising | Chingching Chang | Journal of Communication 56(1), 198-217 | | | |
| 92 | 2006 | The Influence of Masculinity and Femininity in Different Advertising Processing Contexts: An Accessibility Perspective | Chingching Chang | Sex Roles 55(6), 345-356 | | | |
| 93 | 2006 | Context-induced and ad-induced affect: Individual differences as moderators | Chingching Chang | Psychology and Marketing 23(9), 757-782 | | | |
| 94 | 2006 | Enhancing Self-consciousness: Implications for the Effectiveness of Ad Appeals | Chingching Chang | Advances in Consumer Research 33, 503-508 | | | |
| 95 | 2005 | 從菸品廣告內容看菸商的說服企圖 | 張卿卿 | 廣告學研究 第23集，頁61-91 | | | |
| 96 | 2005 | Ad-self-congruency effects: Self-enhancing cognitive and affective mechanisms | Chingching Chang | Psychology and Marketing 22(11), 887-910 | | | |
| 97 | 2005 | Personal Values, Advertising, and Smoking Motivation in Taiwanese Adolescents | Chingching Chang | Journal of Health Communication 10(7), 621-634 | | | |
| 98 | 2005 | Ad and Brand Evaluations in a Competitive Processing Context--The Effects of Number of Attributes and Repetition Strategies | Chingching Chang | Advances in Consumer Research 32, 548-553 | | | |
| 99 | 2005 | How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect, Self-relevant Thoughts and Product-Attribute Thoughts | Chingching Chang | Advances in Consumer Research 32, 106-111 | | | |
| 100 | 2005 | The moderating influence of ad framing for ad-self-congruency effects | Chingching Chang | Psychology and Marketing 22(12), 955-968 | | | |
| 101 | 2004 | 如果被唬弄了你會怎樣？探討唬弄式網路廣告之效果 | 郭貞; 張卿卿 | 管理評論 第23卷第2期，頁53-70 | | | |
| 102 | 2004 | 廣告與自我一致性效果 | 張卿卿 | 管理評論 第23卷第3期，頁93-114 | | | |
| 103 | 2004 | Country of Origin as a Heuristic Cue: The Effects of Message Ambiguity and Product Involvement | Chingching Chang | Media Psychology 6(2), 169-192 | | | |
| 104 | 2004 | 從性別差異與產品態度確定性高低來探討廣告框架效果 | 張卿卿 | 管理評論 第23卷第1期，頁1-23 | | | |
| 105 | 2004 | Relative judgments in competitive contexts | Chingching Chang | Advances in Consumer Research 31, 700-707 | | | |
| 106 | 2004 | When does gender count: Further insights into gender schematic processing of female candidates' political advertisements | Chingching Chang | SEX ROLES 51, 197-208 | | | |
| 107 | 2004 | How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations | Chingching Chang | Advances in Consumer Research 31, 721-727 | | | |
| 108 | 2004 | The Interplay of Product Class Knowledge and Trial Experience in Attitude Formation | Chingching Chang | Journal of Advertising 33(1), 83-92 | | | |
| 109 | 2003 | 贈獎誘因、品牌差異、個人感官刺激需求對網路廣告效果的影響：一個線上實驗 | 郭貞; 張卿卿 | 管理評論 第22卷第4期，頁81-100 | | | |
| 110 | 2003 | Party Bias in Political-Advertising Processing--Results from an Experiment Involving the 1998 Taipei Mayoral Election | Chingching Chang | Journal of Advertising 32(2), 55-67 | | | |
| 111 | 2002 | 競選新聞框架與廣告訴求對選民政治效能與信賴感的影響─以一九九八年台北市市長選舉為例 | 張卿卿 | 新聞學研究 第70期，頁135-165 | | | |
| 112 | 2002 | 競選媒體使用對選民競選議題知識與政治效能感的影響－以兩千年台灣總統大選為例 | 張卿卿 | 選舉研究 第9卷第1期，頁1-39 | | | |
| 113 | 2002 | 大學生的媒介認知，媒介行為與其政治效能與政治參與之間的關係 | 張卿卿 | 選舉研究 第9卷第2期，頁37-64 | | | |
| 114 | 2002 | Strategy in Taiwanese and us corporate web pages: A cross‐cultural comparison | James C. Tsao; Chingching Chang | Asian Journal of Communication 12(2), 1-29 | | | |
| 115 | 2002 | Self-Congruency as a Cue in Different Advertising-Processing Contexts | Chingching Chang | Communication Research 29(5), 503-536 | | | |
| 116 | 2001 | The Impacts of Emotion Elicited By Print Political Advertising on Candidate Evaluation | Chingching Chang | Media Psychology 3(2), 91-118 | | | |
| 117 | 2001 | The effects of personality differences on product evaluations | Chingching Chang | Advances in Consumer Research 28, 26-33 | | | |
| 118 | 2000 | 美國政治競選廣告效果研究的回顧 | 張卿卿 | 廣告學研究 第14集，頁1-29 | | | |
| 119 | 2000 | Political advertising in Taiwan and the US: Across‐cultural comparison of the 1996 presidential election campaigns | Chingching Chang | Asian Journal of Communication 10(1), 1-17 | | | |
| 120 | 1999 | 女性候選人在選舉中的優劣勢─以八十六年台北縣縣長候選人周荃為例 | 張卿卿 | 選舉研究 第6卷第1期，頁111-141 | | | |
| 121 | 1999 | 政治競選廣告對選民議題設定與預示的效果研究 | 張卿卿 | 廣告學研究 第12集，頁39-64 | | | |
| 122 | 1997 | Mass Media Impact on Voter Response to Women Candidates: Theoretical Development | Chingching Chang ; Hitchon Jacqueline | Communication Theory 7(1), 29-52 | | | |
| 123 | 1997 | Should Women Emote? Perceptual Bias and Opinion Change in Response to Political Ads for Candidates of Different Genders | Hitchon, Jacqueline C.; Chingching Chang ; Harris, Rhonda | Political Communication 14(1), 49-69 | | | |
| 124 | 1995 | Effects of Gender Schematic Processing on the Reception of Political Commercials for Men and Women Candidates | Hitchon, Jacqueline C.; Chingching Chang | Communication Research 22(4), 430-458 | | | |
| 125 | - | Branded Entertainment as a Win–Win Strategy for Consumers and Advertisers | Chingching Chang | DeGruyter Handbook of Media Entertainment | | | |
